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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry program in Las Vegas luxury jets are tempting purchasers with their sleek shapes, luxurious cabins - and increasingly, their use of alternative fuels.
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Fuel producers and jetmakers are eager to showcase novel types of aviation fuel considered less harmful to the environment, from utilized cooking oil to the noticeably less attractive meat waste.
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Business jet operators, like [airline](https://www.crunchbase.com/organization/mission-newenergy) companies, have actually bowed to ecological pressure on aviation and committed to [cutting](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) in [half carbon](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) emissions by 2050 compared to 2005.
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Their hope is that embracing sustainable fuel to suppress emissions could make service jets more attractive to [ecologically conscious](https://www.businessnews.com.au/Company/Mission-NewEnergy) purchasers - specifically corporations dealing with concerns over sustainability from shareholders or [green campaign](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) groups.
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The availability of less contaminating personal jets could also spare the abundant and well-known the negative promotion experienced by Britain's Prince Harry and his partner Meghan over a recent personal jet journey to southern France.
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Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.
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The current waste-based fuels include "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) [manufacturer](https://stocktwits.com/symbol/MNEL) World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 aircraft on [display screen](https://www.pinterest.com.au/missionnewenergy/) are [anticipated](https://stocktwits.com/symbol/MNEL) to be powered by 150,000 gallons of other sustainable fuel mixes anticipated to be pumped at the program.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total annual carbon emissions worldwide, however can produce, typically, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the [London-based personal](https://www.google.com/search?kgmid=/m/0cqd_rb) charter [company Victor](https://www.crunchbase.com/organization/mission-newenergy).
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Prince Harry has actually defended his periodic use of private jets to [guarantee](https://pitchbook.com/profiles/company/51278-86) his household's safety, and has said that on the unusual celebrations he does not fly commercially he offsets his emissions.
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But planemakers say events such as the furore over his schedule have actually added fresh difficulties for a market currently striving to justify its contribution to cutting corporate expenses.
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"Incidents of flight shaming including using private jets are regrettable when you think about that our market has provided fuel effectiveness enhancements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel usage will assist the industry make inroads with corporations and rich buyers. According to market information, billionaires just have a 19% company jet [ownership](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) rate.
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But even an image transformation - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for [checking](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) out airplanes - is not likely to please all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some analysts remain doubtful that biojetfuels, typically combined 50-50 with kerosene, will make a [substantial](https://www.bloomberg.com/profile/company/MNELF:US) impact on public perceptions about luxury travel.
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"No amount of [Jatropha](https://pitchbook.com/profiles/company/51278-86) or Brazil-nut fuel can make company jets look eco-friendly," stated air travel analyst Richard [Aboulafia](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).
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Demand from company jet operators for renewable fuels now far surpasses supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of at its [California](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) plant, might broaden production approximately 150 million gallons by 2022.
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Corporate charter companies and experts are also seeing more interest from [customers](https://www.bloomberg.com/profile/company/MNELF:US) who desire to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a [corporate jet](https://www.google.com/search?kgmid=/m/0cqd_rb) usage study his company just recently completed for a Fortune 500 company.
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"At the end of the day, I think that cost, expense per hour, variety, speed and performance, that's still the (sales) motorist. But I believe individuals are ending up being more familiar with the sustainability of operations and how it impacts the world." (Reporting By [Allison](https://www.businessnews.com.au/Company/Mission-NewEnergy) Lampert, Editing by Tim Hepher and Alexandra Hudson)
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