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By [Allison](https://www.businessnews.com.au/Company/Mission-NewEnergy) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas luxury jets are enticing buyers with their streamlined silhouettes, [plush cabins](https://pitchbook.com/profiles/company/51278-86) - and progressively, their use of alternative fuels.
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[Fuel producers](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) and jetmakers are keen to display novel kinds of air travel fuel considered less harmful to the climate, from utilized cooking oil to the clearly less glamorous meat waste.
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Business jet operators, like airline companies, have acquiesced ecological pressure on aviation and devoted to halving carbon emissions by 2050 compared with 2005.
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Their hope is that embracing sustainable fuel to curb emissions could make organization jets more attractive to environmentally mindful buyers - specifically corporations dealing with concerns over sustainability from shareholders or green project groups.
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The accessibility of less contaminating personal jets might also spare the rich and famous the unfavorable publicity experienced by Britain's Prince Harry and his spouse Meghan over a recent private jet trip to southern France.
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Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The current waste-based fuels include "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, [chief industrial](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) [officer](https://www.google.com/search?kgmid=/m/0cqd_rb) of producer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 airplane on display are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the program.
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FLIGHT SHAMING
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[Private jets](https://pitchbook.com/profiles/company/51278-86) account for less than 0.1% of overall yearly carbon emissions internationally, but can produce, on average, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has actually safeguarded his occasional use of [personal jets](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) to guarantee his household's safety, and has said that on the unusual occasions he does not fly commercially he offsets his emissions.
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But planemakers state occurrences such as the furore over his travel plan have included [fresh challenges](https://www.crunchbase.com/organization/mission-newenergy) for a market already making every effort to validate its [contribution](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) to cutting corporate [expenses](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053).
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"Incidents of flight shaming including using private jets are regrettable when you think about that our market has actually delivered fuel performance enhancements of 40% over the past 40 years," said Bombardier Aviation [President David](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) Coleal.
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Bombardier believes increased [sustainable fuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) use will assist the market make inroads with corporations and [wealthy purchasers](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048). According to market data, billionaires only have a 19% company jet ownership rate.
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But even an image transformation - with jets sporting stickers like "this aircraft flies on sustainable fuels" and organisers including alternative fuel pumps for going to planes - is unlikely to please all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some experts stay skeptical that biojetfuels, normally blended 50-50 with kerosene, will make a significant effect on public understandings about luxury travel.
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"No quantity of [Jatropha](https://www.google.com/search?kgmid=/m/0cqd_rb) or Brazil-nut fuel can make business jets look eco-friendly," said air travel expert [Richard Aboulafia](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price).
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Demand from business jet operators for [eco-friendly fuels](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) now far goes beyond supply and their interest could drive future production, [Sherbacow](https://www.google.com/search?kgmid=/m/0cqd_rb) said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) at its California plant, might broaden production approximately 150 million [gallons](https://www.google.com/search?kgmid=/m/0cqd_rb) by 2022.
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Corporate charter business and specialists are likewise seeing more interest from clients who desire to buy carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a [business jet](https://www.crunchbase.com/organization/mission-newenergy) usage research study his business just recently finished for a [Fortune](https://www.businessnews.com.au/Company/Mission-NewEnergy) 500 company.
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"At the end of the day, I believe that rate, expense per hour, range, speed and efficiency, that's still the (sales) motorist. But I believe people are becoming more familiar with the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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